Led the evolution of SK-II's social retail concept into the House of Miracles, an enhanced O2O shopping experience in China that generated $3M+ quarterly revenue. Using the Jobs-to-be-Done framework, I redesigned the customer journey by integrating WeChat Mini Program gamification with physical retail touchpoints, resulting in 38% digital-to-store conversion and 28% higher transaction values. This success led SK-II to expand the concept to three additional locations, incorporating it into its global retail strategy.
Spearheaded TestCloud development—an API-first cloud test execution platform integrated with Katalon Studio that enables parallel testing across 35+ browser/OS combinations. Achieved 90% beta adoption among $5M+ ARR clients and reduced test cycle times by 50%. Implemented FinOps practices that decreased cloud costs by 25% while driving a competitive consumption-based pricing model, accelerating the sales cycle by 20%.
Led Ad Optima development—a data-driven OOH advertising platform for NYC businesses that optimizes billboard placement using predictive analytics, as Customer Lead (Design & Product/Project) and Frontend Lead. Achieved 98% prediction accuracy and 85% user satisfaction from user research with business owners. Implemented React/Tailwind frontend and data visualizations, resolving critical integration issues and refactoring 1,000+ lines of team members' code for optimization.
Transformed PageFly from a simple Shopify page builder into a comprehensive conversion optimization platform serving 160K+ merchants. Elevated the product to #1 ranking in Shopify's store-design category through strategic feature development, including analytics and A/B testing tools that boosted merchants' conversion rates by 60%. Reduced churn by 30% through deep Shopify API integrations while achieving 70% feature adoption and 23% year-over-year sales growth.
Transformed ExxonMobil's digital ecosystem by consolidating 50+ regional websites onto a unified Sitecore 10.2 platform. Increased site engagement by 30% through targeted UX improvements and GA4 implementation while reducing cloud costs by 25% via Azure optimization. Established FinOps practices that improved forecasting accuracy by 35% and streamlined engineering workflows across global teams, resulting in contract extension and promotion.
