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Hi, I'm Hieu! 👋

Full-Stack Product Manager & Digital Wizard

With 5+ years in the product space & a magically growing hat collection (Project, Developer, Design, Data), I use Generative AI to craft SaaS products & strategies that win hearts as quickly as a fluffy Shiba Inu. I've led end-to-end development for 4 products and 30+ features, driving $3M+ in quarterly revenue for Fortune 500 giants and a 90% product adoption rate for high-growth startups. Whether it's Cloud-Native CMS, MarTech, Automation Testing, or E-commerce, I sniff out hidden opportunities and rally executives and teams behind a shared vision to bring them to life—all while keeping the dreaded eye rolls at bay.

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Delivering Meaningful Outcomes (Without the BS)

I don't just ship features—I solve problems. Peek into how my brain works:

Product Strategy

I craft strategies and roadmaps using frameworks like JTBD and Opportunity Solution Trees to build products that people actually use.

Data Insights

I find data sexy and let the numbers do the talking by blending advanced analytics with A/B testing to uncover insights.

Technical Magic

I speak developer lingo and build solutions with a full-stack skill set—Python, SQL, Cloud Tech, FE, BE, ML, AI agents, and FinOps.

Digital Transformation

I lead digital makeovers that optimize experience and infrastructure as well as scaling platforms globally.

Agile Leadership

I unite designers, engineers, and stakeholders like an Agile therapist, aligning teams and driving execution without the drama.

User-Centered Design

Using user research insights and design lens, I cast user-empathy magic on digital products to create experiences that people love.

Featured Products

PageFly

E-CommerceAnalyticsA/B TestingDesignProduct GrowthAPI IntegrationConversion RateReferral

Transformed PageFly from a simple Shopify page builder into a comprehensive conversion optimization platform serving 160K+ merchants. Elevated the product to #1 ranking in Shopify's store-design category through strategic feature development, including analytics and A/B testing tools that boosted merchants' conversion rates by 60%. Reduced churn by 30% through deep Shopify API integrations while achieving 70% feature adoption and 23% year-over-year sales growth.

Katalon TestCloud

Automation TestingAPI IntegrationFinOpsProduct LaunchGTMPricing

Spearheaded TestCloud development—an API-first cloud test execution platform integrated with Katalon Studio that enables parallel testing across 35+ browser/OS combinations. Achieved 90% beta adoption among $5M+ ARR clients and reduced test cycle times by 50%. Implemented FinOps practices that decreased cloud costs by 25% while driving a competitive consumption-based pricing model, accelerating the sales cycle by 20%.

ExxonMobil Corporate Websites

CMS PlatformSitecore MigrationFinOpsGA4 AnalyticsDesignProduct Launch

Transformed ExxonMobil's digital ecosystem by consolidating 50+ regional websites onto a unified Sitecore 10.2 platform. Increased site engagement by 30% through targeted UX improvements and GA4 implementation while reducing cloud costs by 25% via Azure optimization. Established FinOps practices that improved forecasting accuracy by 35% and streamlined engineering workflows across global teams, resulting in contract extension and promotion.

Ad Optima

time-lapse photography of crowd of people on New York Time square during night time

MarTechProduct & ProjectFrontendMachine LearningAnalyticsUX/UI Design

Led Ad Optima development—a data-driven OOH advertising platform for NYC businesses that optimizes billboard placement using predictive analytics, as Customer Lead (Design & Product/Project) and Frontend Lead. Achieved 98% prediction accuracy and 85% user satisfaction from user research with business owners. Implemented React/Tailwind frontend and data visualizations, resolving critical integration issues and refactoring 1,000+ lines of team members' code for optimization.

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“

Hieu’s knack for turning chaos into clarity is unmatched. As our first Product hire for a new Tech Hub in APAC, his strategic vision, paired with a light-hearted yet responsible approach, has consistently driven our products to success.

Michal

Managing Director